The Power of Artificial Intelligence in Social Media Marketing
Artificial intelligence has the ability to completely transform how brands create and manage social media marketing.
The “AI for social media” market is projected to grow to more than $2.1 billion by 2023, according to Markets and Markets. Social media is one of the main areas where marketers can increase performance and market directly to their target audience using Artificial Intelligence.
Here at BSI Solutions, Inc. we bring together the brightest minds in Data Science with a passion for problem solving. We offer powerful and unique integration of AI, Blockchain and XR technologies to solve multiple complex business challenges such as social media marketing that are efficient and cost effective to help sustain organizations through validity.
In this article, we will explain AI and show you how to utilize it in your social media marketing.
What is Artificial Intelligence?
Artificial Intelligence is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.
Some of the benefits include:
- Automate customer interactions
- Improve customer experience
- Predict outcomes based on data analysis
- Improve the recruitment process
- Communicate with high volumes of customers in real-time
- Provide predictive analysis
- Increase sales
Every piece of marketing software you use including ad buying, analytic tools and automation have the ability to be made more intelligent using AI. These tools can help leverage individual behaviors, preferences, beliefs, and interests to personalize the customer experience. They can also be trained to show your whereabouts, content of your emails, groups you belong to, where you like to shop, and other key information.
All of the collected data is then used to make accurate predictions regarding product development, ad campaigns and user experience ideas.
How can AI be used in Social Media Marketing?
AI is a key component in almost every social media network today. AI helps facilitate sharing of information, user thoughts and ideas and gives users quick access to marketing content. This includes personal information such as photos and posts from their social newsfeeds. AI allows you to automate social media management tasks including but not limited to:
- Social listening
- Social engagement
- Content scheduling
- Content republishing
- Analytics tracking
Another benefit of AI in social media marketing is the ability to allow marketers to analyze and track every step of the customer sales funnel. They can identify ad performance, track user-engagement and collect valuable insights into content.
Artificial Intelligence is a fundamental part of how marketers can increase customer engagement and generate leads to grow their brand. AI-powered marketing tools are prediction machines. Their capabilities can be used to give your social media marketing the boost it needs to be a lead generating machine!
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