5 Ways AR Technology is Taking the Retail Industry by Storm
One of the most important and innovative trends for many retailers is giving consumers a virtual option to shop and experience products and services by utilizing Augmented Reality technology. Virtual shopping experiences allow customers to gain a try-before-you-buy experience from home. This is especially important due to the way social distancing policies have affected the retail industry during the COVID-19 pandemic.
With many physical stores now re-opening, hygiene and safety are a top priority. In response to the pandemic, beauty retailers prohibit customers from physically testing makeup products on their skin. Retailers are instead turning to AR to help customers digitally test out thousands of beauty products to assist in buying decisions. Here are 5 ways retailers are utilizing AR for better and safer customer experiences.
- Virtual Fitting Room: Shoppers are given a blank canvas and the ability to drag in items from your online store, creating and styling their own outfits according to their unique personal style.
- Product Visualization: Allow customers to visualize and modify size, color, and placement of a product, such as furniture, in their environment, or through a virtual showroom, before purchasing it.
- Interactive Product Information: Provide customers with interactive content about your products by pointing their phone at them and encourage them to spend more time in-store.
- Smart Mirrors: This technology is expected to not only enhance the customer experience but drive sales. When it’s easier to experiment with different looks, it makes it easier to discover new products to purchase.
- RFID Tags: RFID use increases the performance of logistics items identification, however some errors, which could cause substantial damage and losses, remain. The amount of potential errors could be diminished by the additional checking of items using 3D visualization.
Augmented reality’s appeal to customers has increased due to its improving accuracy, precision, and ability to approximate to the real world. By utilizing lighting conditions around the user, advanced facial recognition, and personalized advice, AR retail experiences are set to radically change the consumer shopping experience.
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